This is a detailed description of the types of web analytics tools that we might or have implemented. It is not an exhaustive list. Other comparable tools may be implemented from time to time.
All personal data that you may transmit to us during your visit to our website (e.g. your IP address, address or e-mail address) are used exclusively to maintain our customer relationship with you and to provide the service you have requested in detail.
The person responsible within the meaning of the GDPR, other data protection laws applicable in the member states of the European Union and other provisions of a data protection nature, is as in our imprint.
In the case of links to external websites, we have no influence and no control over whether other providers comply with data protection regulations.
Personal data is information that relates to an identified or identifiable natural person. This includes, for example, your name, your telephone number or your address, but possibly also your IP address.
On our website, you may be asked to provide personal data such as your address and email address. You are free to decide whether to provide this data. We use the data you have entrusted to us to send you the items or information you have requested by post or e-mail and, if necessary, for the purpose of initiating and processing business relationships and for customer service.
Personal data is collected via web forms on our website, for example when registering a user account or when registering for our newsletter or for an event, as well as when executing a contract or using other services.
We only save your personal data for the purpose for which it was collected. By entering your data, you consent to the collection, processing and use of your data by us as explained above. You can revoke your consent to the collection, processing and use of your personal data at any time by sending an informal letter to the address given in the legal notice.
Data may be transmitted to analysis and marketing service providers as well as technical service providers who are active in the operation and maintenance of our website.
You can register for a user account on our website for whcih we need the following information: Name, valid e-mail address, password and information about your company.
We send regular mailings about important notifications, product information, services and events. Technical information is recorded (e.g. time of access, IP address, browser type and operating system). When registering for a mailing, we save the IP address assigned by the Internet service provider as well as the date and time of registration and confirmation. In order to adapt our mailings to individual reader preferences, standard technologies such as cookies or specially prepared graphic files (tracking pixels) are used.
When you access our website, i.e. if you do not register or otherwise provide information, information of a general nature is automatically recorded. This information (server log files) includes, for example, the type of web browser, the operating system used, the domain name of your Internet service provider, your IP address and the like. We do not use your data to draw conclusions about your person or to create a profile, but they are processed using statistical evaluation to optimize our website and the technology behind it. The collection of the data for the provision of the website and the storage of the data in log files is essential for the operation of the website. There is consequently no possibility of objection on the part of the website user.
We use commercially available technology to statistically record use of our web service. Analysis tools are used to collect and save anonymized data for target-group oriented design and to optimize our website, and anonymous user profiles are created from this data.
However, due to the activation of IP anonymization on this website by Google, your IP address will be shortened beforehand within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address will only be sent to a Google server in the USA in exceptional cases and shortened there. Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services relating to website activity and internet usage. Google may also transfer this information to third parties if this is required by law or if third parties process this data on behalf of Google.
This website uses analysis tools that track the activities of visitors and interested parties on our website and landing pages by setting cookies in your browser. Cookies are set to remember preferences (such as form field values) when a visitor returns to our website. No personally identifying information is stored, just a unique identifier. We analyze the user and click behavior on our website in order to better tailor our communication to customer needs.
Our website uses Google conversion tracking. If you have reached our website via an advertisement placed by Google, Google Ads will set a cookie on your computer. The conversion tracking cookie is set when a user clicks on an ad placed by Google. Every time you visit our website, personal data (your IP address) is transferred to Google in the USA. These personal data are stored by Google. Google may pass this personal data collected through the technical process on to third parties. Our company does not hold any information from Google that could identify the data subject. Google processes your data in the USA and has submitted to the EU-US Privacy Shield.
We use Google Tag Manager, a solution that enables marketers to manage website tags from one interface. The Tag Manager tool itself (which implements the tags) is a cookie-less domain and does not collect any personal data. The tool triggers other tags, which in turn may collect data. Google Tag Manager does not access this data. If a deactivation has been made at the domain or cookie level, this remains in effect for all tracking tags that are implemented with Google Tag Manager.
Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. We have no influence on the extent and further use of the data that is collected by Google through the use of this tool and therefore inform you according to our level of knowledge: By integrating Campaign Manager 360, Google receives the information that you are using. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out your IP address and save it. In addition, the Campaign Manager 360 cookies enable us to understand whether you are performing certain actions on our website after you have accessed or clicked one of our display / video ads on Google or on another platform via Campaign Manager (conversion tracking ). Campaign Manager 360 uses this cookie to understand the content you have interacted with on our website in order to be able to send you targeted advertising later.
We use the reCAPTCHA function from Google on this website. This function is primarily used to distinguish whether an input is made by a natural person or is improperly made by machine and automated processing. The service includes the sending of the IP address and any other data required by Google for the reCAPTCHA service to Google and is based on our legitimate interest in protecting our web offers from abusive automated spying and SPAM. When using Google reCAPTCHA, personal data may also be transmitted to Google's servers in the USA.
LinkedIn does not share any personal data with us, it only provides summarized reports on website target audience and ad performance. LinkedIn also offers retargeting for website visitors so that we can use this data to display targeted advertising outside of its website without the member being identified.
So-called "social plugins" are used on parts of our website (e.g. Facebook, Twitter, XING, LinkedIn, Pinterest). Via these plugins, data, including personal data, can be sent to US service providers and, if necessary, used by them. We do not collect any personal data by means of the social plugins or through their use.
We have integrated components from the Internet video portal YouTube on this website. The "extended data protection mode" option provided by YouTube is used here.
By calling up a website from us on which a YouTube video is integrated, a connection to the YouTube servers is established. By clicking on the video, you consent to this transmission. If the person concerned is logged on to a YouTube user account at the same time, the call to the website will be recognized. The information is collected by YouTube and Google and assigned to the respective YouTube account of the person concerned.
We use software to conduct webinars over the Internet. Your registration data will be transmitted in order to hold a webinar. When registering and participating in a webinar, the following data is collected and processed: E-mail address, first name, last name, company, country, date and time of registration, browser and system data, IP address, proxy server, language, and time zone, in addition to data that you may make available in the chat process as well as usage data resulting from registration and participation in the webinar. The webinar content transmitted as part of the webinar is recorded and saved.